I recently, along with the rest of the UK it seems, became mildly obsessed with The Great British Bake Off and following the #GBBO hashtag on Twitter whilst watching it became a regular habit. It’s not just me though – as the amount of people tweeting whilst watching TV continues to increase, brands are also making the wise decision to get involved in the current live-tweeting phenomenon. Here are a sample of some of the brands who successfully took advantage of the popularity of Bake Off (the final in particular) to push their products and promote their brand. Read more
Something we always talked about when I was at university studying advertising was how to get clients to agree to run very simple ads. The problem being that clients want to feel like they have got their money’s worth and if you present them with a white page with simple black text on, they are going to think their agency hasn’t put any effort in, regardless of how clever and engaging that text might be. Read more
Since the entire SEO world and his mate decided to jump on the infographic bandwagon, there have been thousands of the damn things created on every topic imaginable. Since the vast majority of them aren’t worth a second look, people started moving on and creating interactive infographics, or ‘scrollagraphics’. These tend to use parallax scrolling effects created with CSS to animate the information being shown, instead of a simple, static image. In this post I’ve listed a few of of the best scrollagraphics I’ve come across recently. Enjoy! Read more
The main aim of the Dare Conference was to improve people skills for people who work in digital, but it ended up being so much more than that.
Over the course of 2 days, 28 people stood on stage and told stories about their work, their lives, their experiences, their challenges, their failings and the lessons they learnt. All of the talks were brand new – not recycled from other industry conferences – and had never been heard before. Read more
It’s taken a while, but Pinterest are finally attempting to monetise the platform by introducing promoted pins. An email was sent to all users this morning which outlines the site’s plans for the future. Read more
Brands need to engage with their audience if they are to successfully promote their brand online and targeting bloggers, who often have a huge audience themselves, is key in achieving this. In this post I’ve listed some companies who are engaging with bloggers in creative ways in order to maximise the reach of their products. Read more