This study was floating around the internet last week, claiming that people nowadays would rather inflict physical pain on themselves than be left alone with nothing but their thoughts. The first part of the study involved students being left in a room without phones, books or writing implements, and told to think. They were then informed they would be alone for anything between six and fifteen minutes. The only rules were they had to stay in their seat and not fall asleep. Unsurprisingly, most of the subjects hated it. Some of them found it so difficult that they cheated by getting up and checking their phones. The researchers

then repeated the experiment but, this time, hooked the subjects up to a button which would administer a mild electric shock when pushed. Twelve of eighteen men shocked themselves, as did six of twenty-four women. Okay, this study has a load of flaws. Firstly, I think the morbid curiosity of wanting to see how bad the shock would be probably had more than a little to do with the results. Secondly, the article above states that, when instructed to 'do nothing', the students: "struggled to concentrate. Their minds wandered even with nothing to distract them. Even giving…

The new ad from Always and their #LikeAGirl campaign has caused a bit of a stir, with huge numbers of people taking to Twitter to say that it made them cry and re-think the way they use the statement "you run/throw/fight like a girl" as an insult. Now, I wouldn't be a very good Feminist Marketing Person™ if I didn't write a post about it, would I? If you haven't seen the ad, here you go... I like it. It has issues of course, (like sounding overly scripted), but I think it's a step in the right direction. Plus, anything that pushes this message in

front of people is a good thing. Some people, though, seem to have got overly worked-up about it. Namely, the person who wrote this article for The Vagenda. They complain that the positive message this ad promotes is essentially worthless because it was created by Proctor & Gamble, who are just trying to peddle lots of patriarchal crap like *gasp* tampons and sanitary towels. To be fair, she's mainly talking about specific 'scented' products, which she claims are not great for girls' self-esteem as they promote the idea that the female body is unnatural or disgusting. I pretty…

Don't worry, I won't do this every month, I just had a particularly eventful one this time. June started off with me running the Colour Run with my mum at Wembley Stadium. It's a 5k run around the not-very-picturesque industrial estate that surrounds Wembley, where powered paint is thrown at you at regular intervals. The only rule is you have to wear white. We ran it last year as well, and it was so much fun, we decided to do it again. We walked round, as my mum hasn't run in a thousand years, but it wasn't an issue because it's not timed and there

were people with little kids and prams and such ambling along with us. Plus, we got to enjoy the paint-throwing madness for longer. If there's one in your area, you should definitely get involved. The following weekend I went on holiday to Lisbon for a long weekend. I was pretty annoyed when we arrived because it was pissing it down with rain, but the rest of the weekend was gloriously sunny, so I soon perked up. I ate nothing but seafood and did the obligatory sightseeing bus tour. I stayed at the Epic Sana hotel, which was a bit of…

So, some footballer bit another one. I didn't see it. Football is boring. As punishment, he got a four month ban (which equals 9 matches) and a piddly fine. To me, this is a pretty crappy series of events, but apparently it was really amusing to a lot of people. So much so that some companies decided to try and use it to push their completely irrelevant products to us. Snickers: Hey @luis16suarez. Next time you're hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS pic.twitter.com/3RAO537HjW — SNICKERS® (@SNICKERS) June 24, 2014 Aldi: Four months? That’s got to sting, @luis16suarez. Take the bite out of the ban with our #Specialbuys

#Suarez pic.twitter.com/L7HsKumI3g — Aldi Stores UK (@AldiUK) June 26, 2014 Specsavers: Fair play to Specsavers advertising people .... #Suarez pic.twitter.com/EeCoRP7Scs — Brilliant Ads (@Brilliant_Ads) June 26, 2014 Rosetta Stone: Italian -something to get your teeth into! #Italian is a tasty language, here is a better way to try it;) #LuisSuarez pic.twitter.com/kARNojlf6x — Rosetta Stone UK (@RosettaStoneUK) June 25, 2014 Philips: @MarketingUK Making jokes about a serious issue is the British way, saw this ad today & thought it quite humorous pic.twitter.com/GzjxqqYTR8 — dad~DA! (@WhatRicSaid) June 26, 2014   I don't really understand this. If he…

Before I started out in SEO, I worked in a coffee shop at the British Library where I met my Hungarian friend Olga. Since it wasn't a big chain coffee shop, and there was a Starbucks across the road, we spent a lot of time standing around doing nothing. One one particularly dull day, we started comparing the English and Hungarian languages. One thing that I have always remembered is when she told me the Hungarian version of the idiom "the pot calling the kettle black" is "bagoly mondja verébnek, hogy nagyfejű" or "the owl tells the sparrow he has a big head." What with my life being pretty

dull at the time, I thought this was pretty amazing and wondered if other languages had different versions of this phrase and whether or not they favoured pots and kettles, or owls and sparrows. So, after Googling and asking around, I found out that there are a ton of different versions of this idiom. I make no claims as to the accuracy of these translations, I've just pulled them from various websites pasted what people told me in a forum. Pots, Pots & More Pots Kitchen receptacles are obviously a pretty standard thing across the globe... Czech "Konvice nazývá kotlík…

If David Ogilvy were still alive, he would be celebrating his 103rd birthday today. With a few brandies, I imagine. I had the privilege of working at Ogilvy for a while, although SEO was in its infancy when he died in 1999 and - being an advertising creative and copywriter - I doubt he would have had much time for me and my meta tags. Nonetheless, David Ogilvy was full of brilliant wisdom. Most of his famous quotes are about advertising and copywriting, but there are some which apply to life, work and almost anything. Here are my favourites, with some of my experiences of how

they can apply to real working life: "If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants." I don't think I've ever met anyone at any company who really follows this advice. No-one wants to hire people who might upstage them or eventually take their job. But if you think they are exceptional at what they do, rather than not hiring them (which is ridiculous!), why not learn from them…

If you've ever visited this little blog before, you might notice it's changed a tad. 'A tad' meaning everything is gone. I spent around 2 years writing about SEO, marketing and web design, but my posts started to grow more sparse and I just wasn't feeling it any more. Plus, I wanted to write about other things that interest me - feminism, books, writing, things I get up to in London, etc. - and

I didn't feel like a marketing-specific blog was the best platform. So, I've decided to start afresh. If you stick around, expect to find the usual SEO, marketing and design stuff, but also more posts about me and my thoughts on various subjects. I hope I can make it interesting and at least as popular as my old blog. But who knows? Follow me into the unknown... photo credit: jenny downing via photopin cc