The London Marathon is the biggest event in many charities’ calendars, so working out the best way to promote their cause, both before and on the day, is really important.

Vine was bought by Twitter earlier this year and so this was the first London Marathon where Vines featured as a promotional tool for charities. Although the 6-second video app was not used by the majority of brands this year, there were a few who used it successfully, paving the way for others in the future once its popularity picks up. Read more