Brands Successfully Live-Tweeting TV – Great British Bake Off

Great British Bake Off Bingo - Telegraph

I recently, along with the rest of the UK it seems, became mildly obsessed with The Great British Bake Off and following the #GBBO hashtag on Twitter whilst watching it became a regular habit. It’s not just me though – as the amount of people tweeting whilst watching TV continues to increase, brands are also making the wise decision to get involved in the current live-tweeting phenomenon. Here are a sample of some of the brands who successfully took advantage of the popularity of Bake Off (the final in particular) to push their products and promote their brand. Read more