Google have just released a WordPress plugin which allows bloggers to access Google’s tools without leaving the WordPress platform. The plugin, called ‘Google Publisher Plugin‘, currently includes AdSense and Webmaster Tools support, but it is expected that they will add more functionality soon.
The plugin is still in beta, so some people are experiencing bugs, but I’ve had a very quick play around with it and it seems to work perfectly, although the functionality is still very limited. Read more
Volkswagen recently found a unique way to promote their VW Passat to business customers by taking advantage of how Google ranks images in its search results.
Using SEO tactics, five different URLs were optimised for the keyword phrase ‘ultimate business car’ to position their chosen images along the top row of Google’s image results. Read more
I read an article a while ago that talked about the idea that it takes around 50 posts before a blog is picked up by Google and starts to receive decent amounts of search traffic. Unfortunately I can’t find the article anywhere, sorry (If I find it, I’ll link to it). I decided to test this theory out for myself and, since I had just started this blog, all I had to do was keep it up for 50 posts and then see what happened! Read more
Last Friday I attended my second BrightonSEO conference where I saw a number of really great talks and panels. This year was slightly different as there were 3 separate presentation tracks with sessions split out by subject, with talks on data, strategy, content, link building and more.
I started off in the main hall where organiser Kelvin Newman welcomed us all and introduced the first panel of three Google ex-employees: Fili Wiese, Jonas Weber and Alfredo Pulvirenti.
All three members of the panel had gone from working in Google’s Search Quality Team to joining the SEO industry in some way or another, so their insider knowledge on link building and spam were much anticipated! Keep reading for my round-up of all the topics that were covered in this panel. Read more
You may not fall for any April Fools’ Day pranks any more, but the occasion presents a unique opportunity for brands to create some unexpected, off-the-wall content, which also acts as great link-bait for SEO too.
Here’s a run-down of some of the companies that are successfully using April Fools’ Day to influence their content strategy. Read more
If you have a spare 20 minutes and want to learn how to get better at blogger outreach, the following video from from the Google Developers Live program is really useful. Read more